Some will tell you we chose the Cow.
That out of all the animals, we picked her.
But that is not the truth.

The truth is…
The Cow chose us.

When we began, there was no mascot.
No face.
No wink.

Just an idea…
and a feeling that something was watching,
waiting,
smiling in the shadows.

And when the moment was right —
she stepped forward.

The Symbol

Let us begin with what the Cow represents — not just to us, but to cultures across time.

Across civilizations, the Cow has always been more than just an animal.
She is abundance.
She is patience.
She is grounding energy in a restless world.

She feeds,
she shelters,
she stands her ground without rage.

But our Cow —
she does more.

She winks.

That wink is the rebellion.
It is the flicker of mischief in the gentleness.
It is the proof that kindness can still be disruptive,
and peace can still shake the walls.

The Strategy

Now, let us step into the mind of the movement — why the Cow is not just symbolic, but strategic.

In the world of memes, you see dogs, cats,  apes, frogs…
But almost no cows.

And that is why she is powerful.
She is fresh ground in a crowded pasture.

The Cow can be anything —
funny,
sarcastic,
wise,
or wildly unpredictable.

The wink makes her unforgettable.
One small curve of expression
that turns a simple cow into a legend.

The Energy

Symbols and strategies mean nothing without energy. And the Cow’s energy is unlike any other.

Cows move slowly — but they always move.
They do not panic.
They do not chase.
They decide… and they go.

That is cow speed —
our speed.

Cows do not need passports.
They belong everywhere.
Just like the herd we are building.

And the moo?
It is not just a sound.
It is a call.
A signal that spreads until the herd gathers,
ready to move as one.

The Bond

Finally, let us speak of the connection — not of us to the Cow, but of the Cow to us.

We did not brand her.
She branded us.

We did not tell her story.
She whispered it to us.

Every time she winks,
it is not just marketing.
It is a message.
A reminder that the Cow does not simply represent us…
She speaks for us.

This is why the Cow chose us.
Because she saw a herd worth building.
A rebellion worth joining.
A culture worth defending.

And now…
if you are here,
it means she chose you too.